Big Sean has officially announced the launch of Aura Gold, a fashion and lifestyle company: “Launching my own label is a dream come true for me. Even though I have a lot to learn about fashion and the industry, I do know what I like and the small details that make something stand out to me,” said the 24-year-old. “I look forward to evolving the line with more colors, fabrications, and offerings to show the other dimensions of my style progression over time.”

He will introduce Aura Gold’s fashion label Finally Famous and the line’s first fall offering, The Black Collection, at ProjectMVMNT in Las Vegas this week. [via Rap-Up]

(Source: truespills)