HipHop money is only so long, ask Diddy, Jay-Z and the indomitable Russell Simmons and they’ll all tell you the same thing – You must diversify your portfolio. The new ruler of diversification is hiphop super star 50 Cent. Not only does he run a succesful label and clothing company, his forays into sneaker and book publishing have both proven succesful, not to mention his  movie box office recipts  and related film production company. All this  only being overshadowed by his coup de grace investment in Glaceau’s Vitamin Water. His current move into the fragrance category is guaranteed to  increase his dividends and continue his inclusion among Forbes highest paid entertainers.  His new scent “Power” by 50 Cent is available at retail (and just in time for the hoildays) and he’ll be supporting the marketing efforts by doing a national mall tour to promote his latest product. “Wonder if it smells like money… Damn Fiddy, good job”.  – everythingYNTK.